Most hospitality venues are sitting on a goldmine—and don’t even realise it. We’re talking about your POS (Point of Sale) data. Every order, every table, every payment tells a story about your customers and your business. But too often, this data stays buried in dashboards or spreadsheets that never get actioned.

So how do you actually use your POS data to grow your venue?

1. Spot Trends That Drive Revenue

POS data reveals what your customers really want—not just what you think sells well.

You might discover:

Wine sales spike on rainy weekdays
Your weekday lunch specials perform better than weekends
Add-ons like sides or cocktails are most frequently bought by new diners

With this knowledge, you can double down on what works and cut what doesn’t. But unless you’re digging through reports weekly, it’s easy to miss these patterns.

nollie takes the guesswork (and the grunt work) out of the equation by connecting to your POS and analysing patterns for you. It identifies trends and automatically suggests campaigns—like a rainy-day drinks offer or a midweek lunch promo that’s timed to fill slow periods.

See which POS system nollie is integrated with.

2. Build Better Customer Profiles

Every order helps you understand your guests better. A customer who always orders vegan? Someone who dines fortnightly? A big spender who hasn’t returned in 60 days? POS data holds these clues.

By connecting this information to your booking system and marketing tools, you can create guest profiles that actually inform your decisions. Instead of “blast emails,” you’re sending relevant, timely messages that bring people back.

nollie automatically builds these profiles for you—no tagging or manual input needed. Then it uses AI to trigger marketing campaigns that feel personal, because they are.

3. Make Smarter Marketing Decisions

Ever run a discount that didn’t lift bookings? Or launched a promo that drained margin? POS data helps you measure the real impact of your campaigns—not just opens or clicks.

Because nollie links to both your bookings and POS, it closes the loop between marketing and revenue. You’ll know if a campaign actually drove covers, increased average spend, or encouraged repeat visits.

Tired of guessing which promotions work? Let nollie show you.

Final Thought

Your POS system already knows what drives your business. The question is—are you using it?

With AI tools like nollie, your POS data becomes more than just numbers. It becomes fuel for smarter marketing, deeper guest relationships, and consistent growth.